If you didn’t see our posts on social media and our messaging in our member’s only group, I wanted to inform you that we will no longer be an affiliate of CrossFit Inc.
It’s saddening to hear the news and the recent events surrounding CrossFit and its founder Greg Glassman. (link attached)
We are extremely disappointed and I am essentially at a loss of words over his actions, or I should say lack of. In a time where we should be coming closer together it’s unfortunate that this individuals actions are making that more difficult.
Prior to today, I believed that CrossFit stood for inclusivity and fought against injustice. However, that just doesn’t seem to be the case.
Greg founded CrossFit which is a methodology and a movement that has unequivocally redefined fitness as it is today. CrossFit has provided coaches and trainers an opportunity to be entrepreneurs just as it has helped millions of people find a love for exercise.
The reality is, Greg may be the founder of CrossFit however, the individual communities, entities, and the people within the community is what makes it so special. There have been major brands, individual CrossFit Games athletes and well-known CrossFit affiliates that have spoken out against Greg‘s action and I not only commend them I agree with them.
The Prototype community has become something special since the eight years of its inception and we will not let one person‘s actions define what our community is. I will say this, our community is and always will be an inclusive environment for any and everyone regardless of race, ethnicity, religion, sex or anything for that matter.
Our community was built on values and we have always communicated that we are a values driven business.
To that end and due to Greg’s statements and CrossFit HQ’s actions, the CrossFit brand values are not aligned with ours. CrossFit Prototype will no longer be an affiliate of CrossFit. Our community and what we stand for is bigger than the brand.
Prototype will always be Prototype regardless if we are an affiliate of CrossFit or not.
If you have any questions or concerns, please feel free to email me. I will get back to you as soon as possible.
We love you all ❤️